To celebrate the massive UK cultural moment that is the Oasis reunion, adidas Originals who have a long-standing association with the band fully leant into the action. Creating the ‘Original Forever’ collection, a co-branded 26 piece range, the brand commissioned us to paint this massive artwork coinciding with the bands’ Manchester dates in the heart of the Northern Quarter. As these images attest, it quickly became a photographic mecca for the fans.

The overall campaign went on to win a Grand Prix award at the Cannes Lions festival for the effectiveness of the collaboration between the adidas brand and Oasis, with 33% of the merchandise buyers being new to the brand.