Matalan approached us via their agency to help them realise the launch f their ‘Believe It’s Matalan’ platform, challenging customers’ perceptions and showcasing their refreshed focus on everyday style, quality and value for Autumn/Winter 26.  We hand painted massive artworks for them on our locations in Liverpool and Westfield Stratford, leaving off the branding before revealing who the brand was, as part of a broader social amplification campaign and activation.  The model herself spray painted the brand name in in Liverpool, and an experimental pop-up also appeared at Westfield.