Allwyn, operator of The National Lottery approached us via their OOH agency Grand Visual to bring to life this augmented mural concept to dramatise the biggest change to the game since its 1994 launch. ‘One ticket, Two chances to win’ gives every player a double dip on every draw for the same price, a move set to double the amount of Lotto millionaires each year to approx 345. Painted on our massive Aldgate site against the iconic backdrop of the City of London, a crane hoists a second set of crossed fingers into place to underline the duality concept of this integrated multi-channel national campaign.