Philips Avent’s A Mum Is Born campaign shines a light on the challenges facing new mothers today, with research revealing that 55% of women aged 25–44 believe motherhood is harder than in previous generations, while 49% feel they lack the supportive “village” that once surrounded new mums.

Working alongside artist and mother Kelly Anna, we brought their campaign to life, via their agency, with this vibrant hand-painted mural at Westfield White City, celebrating motherhood while highlighting the need for greater support for mums as they navigate one of life’s biggest new roles.