Spotify’s global Fan Life 3.0 campaign celebrates the rituals, style and passion of music superfans, putting real fans at the heart of the story. We brought this global campaign to life in the UK, with two massive hand-painted murals in Manchester and Glasgow, featuring fans of A$AP Rocky. The large-scale artworks celebrated the unique connection between artists and their fan communities, transforming local spaces into striking tributes to fan culture and creating highly visible moments for Spotify in both cities.