Visa commissioned 20+ illustrators to create visual representations of their home countries as part of their global sponsorship of the Fifa 2026 World Cup (here). The brand approached us to bring 5 of these artworks to life as hand painted murals.

We produced 4 paintings across multi-cultural London, using hyper-local targeting to hit international diaspora’s across the capital, and positioned the English illustrator adjacent to the O2 Shepherds Bush Empire as an official World Cup fan park.  We also painted a Scottish illustration in Glasgow at the SWG3 venue to target Scottish fans supporting their team at their large capacity viewing events. 

A fantastic creative campaign and super colourful collection of artworks to get to bring to life on Visa’s behalf.