10 REASONS TO PUT MURALS ON YOUR MEDIA PLAN
1. ENCOURAGE PEOPLE OUT
It is important both psychologically and economically to create physical landmark spectacles helping entice people out and about. A brands media choice signals their brand attitude. Murals are an impactful way for brands to contribute to an environment, making the streets brighter places to inhabit and enjoy.
2. HERO YOUR BRAND
Murals offer an impactful real world media platform for brands outside of an editorial environment. The relative value of more neutral or positive media environments has grown. This effect is greater still when bespoke mural locations are scouted that amplify and build on messaging.
3. AID MENTAL HEALTH
The deterioration of people’s mental health has been well documented. Mental health organisations have long recognised through their research the positive role art plays in improving mental health and mood. It can boost confidence and make us feel more engaged and resilient, as well as alleviating anxiety, depression and stress. Big art makes a big impact.
4. COMMUNICATE AT EYE LEVEL
Society has witnessed an uplift in the relative importance of community and people’s need to belong and feel connected to something. Brands often forget that for maximum empathy we communicate and connect better with each other at eye level. A mural directly demonstrates a brands recognition. Investing in communicating to a specific community, acting locally by meeting people where they are and by crafting something specifically for them.
5. CONVEY BIG AND TRUSTED
We are seeing a massive expansion in the role of the state, and in the role of large brands in delivering key services. Big is back, and big is more trusted. The production process and choice of murals as a marketing technique is a direct demonstration of brand scale, underlining trust whilst simultaneously demonstrating a brand has soul.
6. VISIBLY SUPPORT ARTISTS
Professional artists and the arts in general are suffering, as a result of the pandemic and the cost of living crisis. Most fall between the cracks of government schemes to help employees and the self-employed due to the nature of their income. Murals provide an opportunity for brands to be visibly seen supporting art talent within the communities and nations they are seeking to influence at the time they most need it, building genuine and meaningful brand value.
7. DRIVE POSITIVE SOCIAL MEDIA
Murals are one of the few advertising formats to be voluntarily, actively and widely photographed and shared on social media. Against the current economic backdrop there is an increased need and demand for positivity, this effect has become exponentially more powerful if well-harnessed by a brand.
8. PRODUCE EFFECTIVE CONTENT
Shooting original content and the production of marketing assets is key to maintaining brand health, in particular for brands with a strong aesthetic element. Powerful Illustration, Typography and Design can really deliver, leading to fresh visual work, whilst also being the core elements behind the most impactful murals.
9. REFLECT THE MOVE TO SLOW LIVING
In a world of fast paced digital, taking your time exudes brand confidence. The creative and production process of a team of talented artists crafting and bringing a brand mural to life are well placed to reflect this mood.
10. BE IN CULTURAL NEIGHBOURHOODS
Existing UK mural locations are deliberately cited in younger cultural hubs across the UK, frequented by opinion formers. Keen to get on with their lives and make up for lost time they have never been more keen to invest in their social life. Murals are well placed to be considered by a wider group of advertisers targeting these audiences, which have become harder to reach through other large format OOH options.