Following the accolades and success of the previous campaign in 2024, Uber returned to create another entirely bespoke OOH hand painted campaign to drive awareness and usage in 6 key locations across the North of England. We worked alongside their agencies to scout and source more bespoke sites so they could create hyper-local messages in town centres. A global brand continuing to do the work of thinking and acting locally, reinforcing their relevance on the ground direct to specific communities.