Under Armour’s “Be the problem” campaign, reframes “being a problem” as a competitive edge for athletes, encouraging them to disrupt the game and break expectations. We worked to produce this Ibrahima Konaté special build execution on our wall in the centre of Liverpool’s Ropewalks district to physically demonstrate to Kopites the strength of their French defender’s tackle. So powerful it dislodged and broke the poster frame, destroying a mountain bike in the process.